The global beauty and personal care products market size is forecasted to reach USD 716.6 billion by 2025, according to this new report by Grand View Research, registering a CAGR of 5.9% during the forecast period.

A few of the key growth drivers are:

• Growing preference for natural and organic personal care products
• Increasing adoption of Augmented Reality in the beauty industry
• Growing demand for anti-aging products
• Increasing popularity of men’s grooming products

The skin care/sun care product segment expanded at a moderate CAGR from 2014 to 2017 owing to increasing aging population and growing awareness about advantages of using anti-aging products.

The Asia Pacific market accounted for the largest share of the market in 2017. It is expected to witness a significant gain in revenue share over the forecast period on account of its large population and the popularity of the e – commerce distribution channel across various industries in this region.

The key players in this market include Avon Products, Inc.; Beiersdorf AG; Coty Inc.; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay Inc.; Shiseido Company, Limited; Unilever Revlon, Inc.; and The Estée Lauder Companies Inc.

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